Loyal customers are worth 22 times more than average customers

Download ‘The Tipping Point of Loyalty’ report to find out more.

The Tipping Point of Loyalty report cover

The future of frictionless cashback

Benfits of Upside

  • Coin falling into a hand

    Frictionless rewards

    Upside offers people cashback in exchange for their data. Once connected, your users’ experience is effortless

  • Database symbol with cog

    360º data insights

    We analyse banking transaction data and deliver strategically valuable insights via reports and APIs

See API documentation

Upside enables incremental revenue while providing sophisticated insights built on Open Banking data.

A simpler cashback experience

In exchange for Open Banking data, we reward your users when they spend with participating retailers. When your users earn cashback, you earn revenue.

Users’ cashback rolls into a wallet that’s embedded within your website or app. No referral links, no cookies, no voucher codes.

You can make this cashback redeemable against goods or services within your website or app, or allow users to withdrawal the cash.

Smartphone with cashback notification

Genuine transaction data

Upside users connect their bank accounts, which allows the platform to analyse their banking transactions and up to 36 months’ historical data.

Spending data is analysed to provide anonymised actionable insights, without breaching customers' trust.

These insights reveal spending habits and behavioural patterns which identify new opportunities.

Upside dashboard shown on a laptop

Other Upside features

  • Cookie with cross through


    We don’t use cookies to track our users' spending activity.

  • Data points

    First party data

    We collect data directly from our users, with full consent.

  • Arrows poing towards a check mark


    We are fully compliant with GDPR.

See how Upside could work for you

Need help with the app?

Contact customer support

From a winning team

  • Techstars
  • Tech Nation Rising Stars: Regional winner
  • Founders Factory