Upside’s detailed analysis of consumer spending behaviour will help you to understand...
- The “tipping point of loyalty” for your customers - the number of purchases necessary to make a customer loyal.
- How much more valuable a loyal customer is and how to identify them.
- What loyalty looks like within the different retail verticals.
Armed with these insights, and with access to spend data like this in your own business, you’ll be able to:
- Know the value of you each individual customer.
- Spend your marketing budget selectively to create high value customers.
- Apply the minimum effective dose of loyalty incentives to keep your most valuable customers loyal to you.