The Tipping Point of Loyalty report cover

The 'Tipping Point of Loyalty'

Upside’s detailed analysis of consumer spending behaviour will help you to understand...

  • The “tipping point of loyalty” for your customers - the number of purchases necessary to make a customer loyal.
  • How much more valuable a loyal customer is and how to identify them.
  • What loyalty looks like within the different retail verticals.

Armed with these insights, and with access to spend data like this in your own business, you’ll be able to:

  • Know the value of you each individual customer.
  • Spend your marketing budget selectively to create high value customers.
  • Apply the minimum effective dose of loyalty incentives to keep your most valuable customers loyal to you.

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