open banking Open banking: Why should retailers care? I'm passionate about helping people unlock the value from their data. For too long has our data been exploited and turned into advertising back to us without direct benefit to
Blog WHY OPEN BANKING SHOULD BE EVERY MARKETER’S BEST FRIEND By Kathryn Wright, CMO, Upside To date, Open Banking has been mainly utilised to help consumers with account switching and account aggregation. Being able to have a birds-eye-view of our