Unparalleled Customer Insights

Upside creates revenue for you and your users, with flexibility to support your business goals while providing sophisticated insights built on users’ Open Banking data.

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    Frictionless rewards

    Upside offers people real value for their data in the form of cashback. Once connected, your users’ experience is effortless.

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    360º data insights

    We see everywhere our users spend their money and deliver strategically valuable data via reports and custom APIs.

A market-leading cashback experience

In exchange for Open Banking data, we reward customers whenever they spend with any of our participating retailer offers. Every time your users earn cashback, you earn revenue.

Users’ cashback rolls into a wallet that’s embedded within your website or app. There are no referral links, cookies dropped, or voucher codes.

You can make this cashback redeemable against goods or services within your website or app, or allow simple withdrawal of cash.

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Real users, real spending

Real-time spend data can answer strategic questions, such as:

Where customers buy

Merchant, category, channel and store location.

When they buy

Time and date, frequency, one-offs and subscriptions.

How much they spend

Transaction amounts, refunds, patterns and loyalty indicators

Other Upside features

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    We don’t use cookies to track our users' spending activity.

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    First party data

    We collect data directly from our users, with full consent.

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    We are fully compliant with GDPR.

From a winning team

  • Techstars
  • Tech Nation Rising Stars: Regional winner

See how Upside could work for you

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