Big insights, more revenue

Acquire new customers using spending insights from online and in-store

Proven to drive incremental revenue

  • Customer avatar with data points

    Find lookalike customers

    Identify new customers with similar spending habits to your ideal customers, then target specific segments

  • Customer avatar falling into hand

    Acquire customers from competitors

    See competitive segment spend, both online and in-store, and present accurately targeted offers

  • Wallet with cash

    Increase existing customer spend

    Gain insight into AOV and frequency of spend, set offer thresholds and measure the difference

  • Customer avatar with stars above head

    Re-activate lapsed customers

    See when people stop spending with you and identify early signs of those that are at risk

Hyper-targeted campaigns

Acquire new customers from your competitors through high-confidence targeting based on affinity spending habits.

Identify spending patterns within wider trends, then adjust your campaigns and directly track outcomes.

You can even see when a customer hasn't shopped with you recently and run campaigns to win them back, driving incremental revenue.


Boost campaign wins new and lapsed customers

  • 251% Increase in orders
  • 230% Increase in revenue
  • 46% Growth in active customers

Upside ran a 12% “welcome back in-store” boost for a popular sports and leisurewear brand, which saw an increase in orders and revenue, re-engaging 13% of lapsed customers.

Florist sees increase in revenue

  • 251% Increase in orders
  • 46% Growth in active customers
  • 13% Lapsed customers re-engaged

A 10% Mothers’ Day cashback campaign for a florist sees a 251% increase in orders compared to the previous year. Taking annual growth into account, that’s an 122% uplift in orders.

Supermarket re-engages lapsed customers

  • 18% Median basket growth
  • 12% Lapsed customers re-engaged
  • 7% Rise in active customers

Upside ran a week-long 2% cashback boost for a leading supermarket chain. Once the boost was over, 100% of new customers continued to make purchases at the supermarket.

Food delivery service increases frequency of spend

  • 18% Lift in monthly spend
  • 12% User base growth
  • 5% Rise in wallet share

A 5% cashback campaign for a popular takeaway delivery service saw customers change their takeaway buying behaviour from an occasional treat into more of a staple.

Greeting card company acquires new customers

  • 50% Higher average order value
  • 40% Lift in active customer base

Noticing that 62% of a popular greeting card company’s customers hadn’t sent a card in the last 3 months, a 5% Upside cashback campaign both acquired new and re-engaged lapsed customers.

Get our full case studies

Genuine transaction data

Upside users connect their bank accounts, which allows the platform to analyse their banking transactions and up to 36 months’ historical data.

Spending data is analysed to provide anonymised actionable insights, without breaching customers' trust.

These insights reveal spending habits - with you and elsewhere - including behavioural patterns which identify new marketing opportunities.

Compare your performance against your competitors on average order value, frequency of shop, category and wallet share.


Upside can help capture the 'occasional shopper' and turn them into loyal customers

Julia Brucher
Ex-Retail Executive and CEO at Wovn

See how Upside could work for you

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From a winning team

  • Techstars
  • Tech Nation Rising Stars: Regional winner
  • Founders Factory