Upside is delighted to have become one of two finalists for the Investment Readiness Programme.

What does it mean? The Investment Readiness programme is a free "investor led" programme to support Norfolk and Suffolk businesses - to help upcoming startups understand and prepare to raise equity and other forms of finance.

Upside is one of the two selected finalists in Invest East’s investment readiness showcase, as voted by angel investors, venture capitalists, and business owners.

“We’re so excited by this development, which comes alongside our private alpha launch to just 100 VIP users as well as the pre-registration for our crowdfunding campaign on Seedrs” says Andries Smit, CEO and founder of Upside.

“We’re confident that investors will see the tremendous benefit which Upside can offer to customers by finding them savings in their current spending. We are freeing up money currently trapped in their data and being paid to third parties.”

Upside also provides a performance marketing platform which allows retailers and merchants to build closer relationships with their most loyal customers by giving real rewards - like savings - that stack up over time.

Stay tuned and keep an eye out for our crowdfunding campaign on Seedrs!